When we took the reins at Parasound, we made a promise: to deliver better pricing and a stronger product experience—without compromising the quality you’ve come to love.

That promise wasn’t easy. But after two and a half years of focused transformation, we’re proud to say:

We’ve permanently lowered prices on 15 of our models.
Not raising them—even in the face of global tariffs.

This pricing update is the result of a complete reinvention of how we operate:

• Smarter automation and leaner logistics
• Retiring slow-moving options (goodbye, Silver)
• A new “fair pricing” model where great customers no longer subsidize the demands of high-maintenance ones

We’ve reduced non-product costs by over 90%, which allows us to hold—and now lower—prices while increasing our R&D investment 5X over previous years.

No price increases are planned through the end of 2025.

What’s Next?

While we don’t anticipate new model launches in 2025, exciting things are happening behind the scenes. Our next-generation products—led by Darren—are in development and on track for a major launch in 2026.

The current JC lineup remains exceptional. Design legend John Curl continues to offer insight on its long-term evolution. No changes are planned before 2027, so you can invest with confidence.

We’ve always believed in timeless performance and honest value. This pricing update reflects both—and your continued trust in us.

Let’s build something great together.

📈 New MSRP + Price Reductions

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