The Focus Program is here to help you succeed by focusing on the Parasound products that best fit your strengths, customer preferences, and market needs.
How It Works
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Product Selection
You can choose the specific products or collections from our lineup that you believe will sell best to your customers. This way, you focus on what you know and what your customers will love.
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Commitment and Focus
When achieve the unit sales for these selected products in a calendar year, you unlock special benefits. We ask that you concentrate your efforts on promoting and selling these collections, building interest and driving sales in your market. We do offer selective "Goodwill" Focus achievement that requires a discussion and commitments from the dealer applying. Email contact@parasound.com for current requirements.
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Exclusive Benefits
As a participant in the Focus Program, you get exclusive perks like special pricing, marketing support, and access to promotional use products. By hitting your targets, you not only enjoy increased margins on all Parasound dealer-sold products, but also gain a voice in discussions about pricing, product development, and decisions on retiring products.
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Performance-Based Rewards
The more you sell, the more you benefit. We regularly review sales performance, and those who show strong results receive even more support and growth opportunities.
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Flexibility and Adaptation
The program is flexible. You can adjust your product focus as market trends and customer needs change. You're not tied to any specific product mix—if something else works better for your business, you can switch to make the most of new opportunities.
In short, the Focus Program is about working together to win. It gives you the support to focus on what you do best while we help ensure both of us succeed in a changing market.
Focus Qualification Criteria for 2025/2026
Qualify in just one area below in 2025 to earn the Focus Margin across all dealer products for balance of 2025 and 2026:
| Collection | Focus # | Online | Collection Models |
|---|---|---|---|
| Legendary JC Power | 8 | 12 | JCA100, JC1+, JCM250, JC5, JC2BP |
| Essentials | 20 | 30 | A21+, A23+, HINT6, P6, 2250, 2125, 275 |
| Love My Vinyl | 10 | 15 | JC3+, JC3Jr |
| Big Sound for Big Screens | 10 | 15 | A31, A51, A52+ |
| Music Everywhere | 16 | 24 | ZM2, ZM4, ZM12, ZM2350 |
| Overall Purchases | $50,000 | $100,000 | — |
2025 Dealer Focus Pricing
| Part ID | MSRP | Focus Price |
|---|---|---|
| A2125 | $1,099 | $549.50 |
| A2250 | $1,599 | $799.50 |
| A275 | $899 | $449.50 |
| AA21PB | $4,399 | $2,199.50 |
| AA21PS** | $3,599 | $1,799.50 |
| AA23PB | $2,099 | $1,049.50 |
| AA23PS** | $1,699 | $849.50 |
| AA31 | $4,349 | $2,174.50 |
| AA51 | $5,499 | $2,749.50 |
| AA52P | $4,349 | $2,174.50 |
| AHINT6B | $3,749 | $1,874.50 |
| AHINT6S** | $3,149 | $1,574.50 |
| AJC1PB | $10,499 | $5,249.50 |
| AJC1PS** | $9,499 | $4,749.50 |
| AJC2BPB | $3,799 | $1,899.50 |
| AJC3JRB | $1,449 | $724.50 |
| AJC3PB | $2,849 | $1,424.50 |
| AJC5B | $7,499 | $3,749.50 |
| AJC5S** | $6,299 | $3,149.50 |
| AJCA100B | $30,000 | $15,000.00 |
| AJCA100S | $30,000 | $15,000.00 |
| AJCM250 | $6,000 | $3,000.00 |
| AP6B | $2,199 | $1,099.50 |
| AP6S** | $1,699 | $849.50 |
| AZM12 | $2,749 | $1,374.50 |
| AZM2 | $699 | $349.50 |
| AZM2350 | $1,249 | $624.50 |
| AZM4 | $1,199 | $599.50 |